A local Bride to be has recently won the dream wedding car of her choice from award winning Excelsior Wedding Cars in Chesterfield.
Jody Ravey, from Brimington in Chesterfield and her fiancé Adam Glover will be tying the knot in February 2017. She set her sights on having a dream wedding but as finances are tight, particularly at this time of year with Christmas just around the corner, Jody just couldn’t commit to having one of the luxury cars on the day.
Not to be disheartened, Jody approached managing director Daniel Harris at Excelsior and asked him if he would consider challenging her to win her dream wedding car using the power of Facebook.
Dan comments “We thought this was such a unique and fun idea that we couldn’t say no. We know that Facebook and social media is a powerful marketing tool and it could dramatically increase our visibility, exposure and generate enquiries, whilst also making sure one of our wedding customers can have the perfect wedding experience”.
Excelsior Wedding Cars challenged Jody to publish a carefully worded post on Facebook that would generate 7500 likes, 5000 shares and 2500 comments between 29th October – 13th November 2016. If Jody could reach these figures in the two week challenge, she would win the use of one of Excelsior’s wedding cars completely free of charge for her big day.
The results were incredible. Within days the post had gone viral and in just over three days, Jody had successfully had over 9000 likes, over 5000 shares and 4600 comments.
Jody comments, “I couldn’t believe it when I saw the notifications on my post. It was overwhelming and very exciting to see it develop. I am just so grateful to everyone who has helped me do this; we were just going to book a taxi to take us on the day but now you have made us the happiest wedding couple around.”
Off the back of this highly successful social media campaign, which resulted in click throughs and reach increasing by 33,000% and an enquiry from someone in Australia to see if the post and challenge was real, Excelsior Wedding Cars will be running further ‘challenges’ in 2017 to give more people the chance to experience their luxury and prestigious cars whilst also increasing awareness for the business.
- Best Wedding Transport – Midlands 2019
- Excelsior hit 300 wedding mark
- Bride to be wins wedding car in Facebook challenge
- Excelsior Wedding cars nominated for a 2nd Award
- Excelsior wins “The Best Wedding Transport”